Analysing qualitative data: Computer software and the market research practitioner

Qualitative Market Research: An International Journal

Volumn 5, Issue 1, 2002, Pages 28-39

  Maclaran, Pauline ^a   Catterall, Miriam ^b  

^a DE MONTFORT UNIVERSITY   (United Kingdom)

^b QUEEN'S UNIVERSITY BELFAST   (United Kingdom)

Author keywords

Computer software; Marketing research; Qualitative techniques

Indexed keywords

EID: 84986078128     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750210414490     Document Type: Article

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