Customer-perceived positioning effectiveness: Conceptualization, operationalization, and implications for new product managers

Journal of Product Innovation Management

Volumn 29, Issue 2, 2012, Pages 229-244

  Fuchs, Christoph ^a   Diamantopoulos, Adamantios ^b,c  

^a ERASMUS UNIVERSITY   (Netherlands)

^b UNIVERSITY OF VIENNA   (Austria)

^c UNIVERSITY OF LJUBLJANA   (Slovenia)

Author keywords

[No Author keywords available]

Indexed keywords

ATTRIBUTE LEVELS; BRANDED PRODUCTS; CROSS-NATIONAL; EFFECTIVENESS MEASURE; GENERAL NATURE; MEASUREMENT INSTRUMENTS; MEASUREMENT METHODS; NEW PRODUCT; PREDICTIVE PERFORMANCE; PRODUCT ATTRIBUTES; PRODUCT CATEGORIES; PRODUCT MARKETS; PRODUCT STRATEGY; PURCHASE INTENTION; SUCCESS FACTORS; SUPPORT TOOL;

MANAGEMENT; MANAGERS;

SALES;

EID: 84857854572     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00892.x     Document Type: Article

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