Judgments of brand similarity

International Journal of Research in Marketing

Volumn 15, Issue 3, 1998, Pages 249-268

  Bijmolt, Tammo H A ^a   Wedel, Michel ^b   Pieters, Rik G M ^a   Desarbo, Wayne S ^c  

^a TILBURG UNIVERSITY   (Netherlands)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

^c PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Brands; Familiarity; Judgment process; Presentation format; Serial position; Similarity judgments

Indexed keywords

EID: 0001983340     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-8116(97)00035-9     Document Type: Article

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