A perceptual mapping procedure for analysis of proximity data to determine common and unique product-market structures

European Journal of Operational Research

Volumn 111, Issue 2, 1998, Pages 268-284

  Chaturvedi, Anil ^a   Carroll, J D ^b  

^a Rosetta Marketing Strategies Group   (United States)

^b RUTGERS UNIVERSITY   (United States)

Author keywords

Brand image; Multidimensional scaling; Product differentiation; Product uniqueness; Proximities; Three way data

Indexed keywords

ESTIMATION; LEAST SQUARES APPROXIMATIONS; MARKETING;

PRODUCT DIFFERENTIATION; PRODUCT UNIQUENESS;

MAPPING;

EID: 0032295223     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0377-2217(98)00149-0     Document Type: Article

References (19)

1. Arabie, P., Carroll, J.D., DeSarbo, W.S., 1987. Three Way Scaling and Clustering. Sage, Newbury Park, CA.
2. Carroll, J.D., Arabie, P., 1997. Multidimensional scaling. In: Birnbaum, M.H. (Ed.), Handbook of Perception and Cognition, vol. 3: Measurement, Judgement, and Decision Making. Academic Press, San Diego, CA, pp. 179-250.
3. Carroll, J.D., Chang, J.J., 1970. Analysis of individual differences in multidimensional scaling via an N-way generalization of Eckart-Young decomposition. Psychometrika 35, 283-319.
4. Carroll, J.D., DeSoete, G., DeSarbo, W.S., 1990. Two stochastic multidimensional choice models for marketing research. Decision Sciences 21, 337-356.
5. Carroll, J.D., Green, P.E., 1997. Psychometric methods in marketing research: Part II, multidimensional scaling. Journal of Marketing Research 34 (May), 193-204.
6. Carroll, J.D., Winsberg, S., 1995. Fitting an extended IN-DSCAL model to three-way proximity data. Journal of Classification 12, 57-71.
7. Chaturvedi, A.D., 1993. Perceived product uniqueness in product differentiation and product choice. 9316296, University Microfilms International, Ann Arbor, Michigan.
8. DeSarbo, W.S., Carroll, J.D., 1985. Three-way metric unfolding via alternating weighted least squares. Psychometrika 50, 275-300.
9. DeSarbo, W.S., Hoffman, D., 1986. Simple and weighted unfolding threshold models for the spatial representation of binary choice data. Applied Psychological Measurement 10, 247-264.
10. DeSarbo, W.S., Hoffman, D., 1987. Constructing MDS joint spaces from binary choice data: A multidimensional unfolding threshold model for marketing research. Journal of Marketing Research 24, 40-54.
11. DeSarbo, W.S., Manrai, A.K., 1992. A new multidimensional scaling methodology for the analysis of two-way proximity data in marketing research. Marketing Science 11 (1), 1-20.
12. DeSarbo, W.S., Manrai, A.K., Manrai, L.A., 1994. Latent class multidimensional scaling approaches: A review of the recent developments in the marketing and pychometric literature. In: Bagozzi (Ed.), Advanced Methods of Marketing Research. Blackwell, Cambridge, MA, pp. 190-222.
13. DeSarbo, W.S., Rao, V.R., 1986. A constrained unfolding model for product positioning. Marketing Science 5, 1-19.
14. Dickson, R.P., Ginter, J.L., 1987. Market segmentation, product differentiation, and marketing strategy. Journal of Marketing 51, 1-10.
15. Eliashberg, J.E., Manrai, A.K., 1992. Optimal positioning of new product concepts: Some analytical implications and empirical results. European Journal of Operational Research 63 (3), 376-397.
16. Manrai, A.K., Sinha, P.K., 1989. Elimination-by-cutoffs. Marketing Science 8 (2), 132-152.
17. Torgerson, W.S., 1958. Theory and Methods of Scaling. Wiley, New York.
18. Winsberg, S., Carroll, J.D., 1989a. A quasi-nonmetric method for multidimensional scaling via an extended Euclidean model. Psychometrika 54, 217-229.
19. Winsberg, S., Carroll, J.D., 1989b. A quasi-nonmetric method for multidimensional scaling via a restricted case of an extended INDSCAL model. In: Coppi, R., Belasco, S. (Eds.), Multiway Data Analysis. Elsevier, Amsterdam, pp. 405-414.