Impacts of services trade barriers: A study of the insurance industry

Journal of Business and Industrial Marketing

Volumn 14, Issue 3-4, 1999, Pages 211-228

  Zimmerman, Alan ^a  

^a PACE UNIVERSITY   (United States)

Author keywords

Business to business marketing; Insurance; International marketing; Market entry; Services marketing; Trade barriers

Indexed keywords

EID: 0442268453     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629910272247     Document Type: Article

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