Predicting customer churn through interpersonal influence

Knowledge-Based Systems

Volumn 28, Issue , 2012, Pages 97-104

  Zhang, Xiaohang ^a,c   Zhu, Ji ^b   Xu, Shuhua ^a   Wan, Yan ^a  

^a BEIJING UNIVERSITY OF POSTS AND TELECOMMUNICATIONS   (China)

^b UNIVERSITY OF MICHIGAN   (United States)

^c 427 West Hall   (United States)

Author keywords

Churn prediction; Interpersonal influence; Propagation; Social network; Telecommunications

Indexed keywords

CLASSIFICATION MODELS; CUSTOMER CHURN PREDICTION; DATA SETS; EMPIRICAL RESULTS; EMPIRICAL STUDIES; INFORMATION PROPAGATION; INTERPERSONAL INFLUENCE; MOBILE TELECOMMUNICATIONS; ON-MACHINES; PREDICTION ACCURACY; PREDICTION MODEL; PROPAGATION PROCESS; SOCIAL NETWORK;

CUSTOMER SATISFACTION; MATHEMATICAL MODELS; SALES; TELECOMMUNICATION; WAVE PROPAGATION;

FORECASTING;

EID: 84856230447     PISSN: 09507051     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.knosys.2011.12.005     Document Type: Article

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