Mental simulation and preference consistency over time: The role of process- versus outcome-focused thoughts

Journal of Marketing Research

Volumn 44, Issue 3, 2007, Pages 379-388

  Zhao, Min ^a   Hoeffler, Steve ^b   Zauberman, Gal ^c  

^a UNIVERSITY OF TORONTO   (Canada)

^b VANDERBILT UNIVERSITY   (United States)

^c UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34548779644     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.3.379     Document Type: Article

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