The effect of corporate image in the formation of customer loyalty: An Australian replication

Australasian Marketing Journal

Volumn 12, Issue 3, 2004, Pages 88-96

  Hart, Allison E ^a   Rosenberger, Philip J ^a  

^a UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Corporate image; Department store retailing; Grace Bros; Loyalty; Replication

Indexed keywords

EID: 67649793699     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3582(04)70109-3     Document Type: Article

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