Paradise for who? Segmenting visitors' satisfaction with cognitive image and predicting behavioural loyalty

International Journal of Tourism Research

Volumn 14, Issue 1, 2012, Pages 1-15

  Prayag, Girish ^a  

^a SKEMA BUSINESS SCHOOL   (France)

Author keywords

Behavioural loyalty; Destination image; Discriminant analysis; Mauritius; Satisfaction; Segmentation

Indexed keywords

ALGORITHM; CLUSTER ANALYSIS; DISCRIMINANT ANALYSIS; TOURISM MANAGEMENT; TOURISM MARKET; TOURIST BEHAVIOR; TOURIST DESTINATION;

MASCARENE ISLANDS; MAURITIUS;

EID: 83355177535     PISSN: 10992340     EISSN: 15221970     Source Type: Journal    
DOI: 10.1002/jtr.837     Document Type: Article

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