Challenging "Factor-cluster segmentation"

Journal of Travel Research

Volumn 47, Issue 1, 2008, Pages 63-71

  Dolnicar, Sara ^a   Grün, Bettina ^b  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

A posteriori market segmentation; Cluster analysis; Data driven market segmentation; Factor cluster analysis; Tourism; Tourism marketing

Indexed keywords

CLUSTER ANALYSIS; FACTOR ANALYSIS; RESEARCH; SEGMENTATION; TOURISM ECONOMICS; TOURISM MARKET;

EID: 57649155155     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287508318910     Document Type: Article

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