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Volumn 36, Issue 1, 2010, Pages 90-92

Adoption of social media for public relations by nonprofit organizations

Author keywords

Adoption; Internet; Nonprofit; Online; Social media

Indexed keywords


EID: 74449087370     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2009.10.003     Document Type: Article
Times cited : (293)

References (7)
  • 1
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    • PR practitioners' use of social media tools and communication technology
    • Eyrich N., Padman M.L., and Sweetser K.D. PR practitioners' use of social media tools and communication technology. Public Relations Review 34 (2008) 412-414
    • (2008) Public Relations Review , vol.34 , pp. 412-414
    • Eyrich, N.1    Padman, M.L.2    Sweetser, K.D.3
  • 2
    • 10944237726 scopus 로고    scopus 로고
    • Wag the blog: How reliance on traditional media and the Internet influence credibility perceptions of weblogs among blog users
    • Johnson T.J., and Kaye B.K. Wag the blog: How reliance on traditional media and the Internet influence credibility perceptions of weblogs among blog users. Journalism & Mass Communication Quarterly 81 (2004) 622-642
    • (2004) Journalism & Mass Communication Quarterly , vol.81 , pp. 622-642
    • Johnson, T.J.1    Kaye, B.K.2
  • 3
    • 67649494280 scopus 로고    scopus 로고
    • An examination of the role of online social media in journalists' source mix
    • Lariscy R.W., Avery E.J., Sweetser K.D., and Howes P. An examination of the role of online social media in journalists' source mix. Public Relations Review 35 (2009) 314-316
    • (2009) Public Relations Review , vol.35 , pp. 314-316
    • Lariscy, R.W.1    Avery, E.J.2    Sweetser, K.D.3    Howes, P.4
  • 4
    • 84992999008 scopus 로고    scopus 로고
    • The blogosphere and public relations: Investigating practitioners' roles and blog use
    • Porter L.V., Sweetser K.D., and Chung D. The blogosphere and public relations: Investigating practitioners' roles and blog use. Journal of Communication Management 13 3 (2009) 250-267
    • (2009) Journal of Communication Management , vol.13 , Issue.3 , pp. 250-267
    • Porter, L.V.1    Sweetser, K.D.2    Chung, D.3
  • 5
    • 34247479142 scopus 로고    scopus 로고
    • The dialogic potential of weblogs in relationship building
    • Seltzer T., and Mitrook M.A. The dialogic potential of weblogs in relationship building. Public Relations Review 33 (2007) 227-229
    • (2007) Public Relations Review , vol.33 , pp. 227-229
    • Seltzer, T.1    Mitrook, M.A.2
  • 6
    • 1542382496 scopus 로고    scopus 로고
    • User acceptance of information technology: Toward a unified view
    • Venkatesh V., Morris M.G., Davis G.B., and Davis F.D. User acceptance of information technology: Toward a unified view. MIS Quarterly 27 (2003) 425-478
    • (2003) MIS Quarterly , vol.27 , pp. 425-478
    • Venkatesh, V.1    Morris, M.G.2    Davis, G.B.3    Davis, F.D.4
  • 7
    • 63149180293 scopus 로고    scopus 로고
    • Engaging stakeholders through social networking: How nonprofit organizations are using Facebook
    • Waters R.D., Burnett E., Lamm A., and Lucas J. Engaging stakeholders through social networking: How nonprofit organizations are using Facebook. Public Relations Review 35 (2009) 102-106
    • (2009) Public Relations Review , vol.35 , pp. 102-106
    • Waters, R.D.1    Burnett, E.2    Lamm, A.3    Lucas, J.4


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.