Capitalizing on the internet opportunity

Journal of Business & Industrial Marketing

Volumn 20, Issue 4-5, 2005, Pages 160-168

  Day, George S ^a   Bens, Katrina J ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Business to business marketing; Customer relations; Internet

Indexed keywords

EID: 22944431514     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620510603837     Document Type: Article

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