The role of information technology adoption in the globalization of business buying behavior: A conceptual model and research propositions

Journal of Business and Industrial Marketing

Volumn 22, Issue 4, 2007, Pages 220-227

  Roy, Subroto ^a   Sivakumar, K ^b  

^a UNIVERSITY OF NEW HAVEN   (United States)

^b LEHIGH UNIVERSITY   (United States)

Author keywords

Communication technologies; Globalization; Purchasing

Indexed keywords

EID: 34249981534     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710754487     Document Type: Article

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