From inherent value to incentive value: When and why pointless effort enhances consumer preference

Journal of Consumer Research

Volumn 38, Issue 4, 2011, Pages 712-742

  Kim, Sara ^a   Labroo, Aparna A ^b  

^a UNIVERSITY OF CHICAGO   (United States)

^b UNIVERSITY OF TORONTO   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 82255196400     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/660806     Document Type: Article

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