The "name-Ease" effect and its dual impact on importance judgments

Psychological Science

Volumn 20, Issue 12, 2009, Pages 1516-1522

  Labroo, Aparna A ^a   Lambotte, Soraya ^a   Zhang, Yan ^b  

^a UNIVERSITY OF CHICAGO   (United States)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; ATTENTION; COMPREHENSION; DECISION MAKING; HUMAN; PSYCHOLOGICAL MODEL; RECOGNITION;

ATTENTION; COMPREHENSION; HUMANS; JUDGMENT; MODELS, PSYCHOLOGICAL; RECOGNITION (PSYCHOLOGY);

EID: 74549172875     PISSN: 09567976     EISSN: 14679280     Source Type: Journal    
DOI: 10.1111/j.1467-9280.2009.02477.x     Document Type: Article

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