NeuroIS: The potential of cognitive neuroscience for information systems research

Information Systems Research

Volumn 22, Issue 4, 2011, Pages 687-702

  Dimoka, Angelika ^a   Pavlou, Paul A ^a   Davis, Fred D ^b  

^a TEMPLE UNIVERSITY   (United States)

^b UNIVERSITY OF ARKANSAS   (United States)

Author keywords

Cognitive neuroscience; Functional brain imaging; Neuroeconomics; NeuroIS; Neuromarketing

Indexed keywords

EID: 81355151675     PISSN: 10477047     EISSN: 15265536     Source Type: Journal    
DOI: 10.1287/isre.1100.0284     Document Type: Article

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