Worth waiting for: Increasing satisfaction by making consumers wait

Journal of the Academy of Marketing Science

Volumn 39, Issue 6, 2011, Pages 889-905

  Giebelhausen, Michael D ^a   Robinson, Stacey G ^b   Cronin Jr , J Joseph ^b  

^a Cornell University ^*  (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Perceived quality; Price quality heuristics; Satisfaction; Service delays; Signaling; Social influence; Waits

Indexed keywords

EID: 80355133248     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0222-5     Document Type: Article

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