Industrial buyers' risk aversion and channel selection

Journal of Business Research

Volumn 59, Issue 6, 2006, Pages 653-661

  Cooper, Marjorie J ^a   Wakefield, Kirk L ^a   Tanner, John F ^a  

^a BAYLOR UNIVERSITY   (United States)

Author keywords

Channel selection; Industrial buying; Organizational buying behavior; Risk aversion; Risk management

Indexed keywords

EID: 33646743154     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2005.11.002     Document Type: Article

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