Marketing high technology: Preparation, targeting, positioning, execution

Business Horizons

Volumn 43, Issue 3, 2000, Pages 27-34

  Easingwood, Chris ^a   Koustelos, Anthony ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b DHL Worldwide Network NV/SA Brussels   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034178725     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0007-6813(00)89198-3     Document Type: Article

References (5)

1. W. Brian Arthur, "Increasing returns and the new world of business," Harvard Business Review, July-August 1996, pp. 100-109.
2. Christopher Easingwood and Simon O. Lunn, "Diffusion paths in a high-tech environment: Clusters and commonalities," R&D Management, 22, 1 (1992): 69-80.
3. Geoffrey A. Moore, Crossing the Chasm: Marketing and Selling High-technology Products to Mainstream Customers (New York: HarperBusiness, 1991).
4. Geoffrey A. Moore, Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (New York: HarperBusiness, 1995).
5. Charles P. Wallace, "The man bill gates fears most," Fortune, November 23, 1998, pp. 257-260.