Feedback Stackelberg equilibrium strategies when the private label competes with the national brand

Annals of Operations Research

Volumn 164, Issue 1, 2008, Pages 79-95

  Amrouche, Nawel ^a   Martín Herrán, Guiomar ^b   Zaccour, Georges ^c  

^a LONG ISLAND UNIVERSITY   (United States)

^b UNIVERSITY OF VALLADOLID   (Spain)

^c HEC MONTRÉAL   (Canada)

Author keywords

Advertising; Differential games; Feedback Stackelberg equilibrium; Marketing channels; Pricing; Private label

Indexed keywords

EID: 57849141800     PISSN: 02545330     EISSN: 15729338     Source Type: Journal    
DOI: 10.1007/s10479-008-0320-7     Document Type: Article

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