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Volumn 9, Issue 4, 2007, Pages 565-581

The impact of advertising in a duopoly game

Author keywords

Advertising; Advertising ban; Differentiated duopoly; Profits

Indexed keywords


EID: 38849085121     PISSN: 02191989     EISSN: None     Source Type: Journal    
DOI: 10.1142/S0219198907001606     Document Type: Article
Times cited : (12)

References (11)
  • 2
    • 0000874608 scopus 로고
    • Econometric measurement of the duration of advertising effects on sales
    • Clarke, D. G. [1976] Econometric measurement of the duration of advertising effects on sales, Journal of Marketing Research 13(4) 345-357.
    • (1976) Journal of Marketing Research , vol.13 , Issue.4 , pp. 345-357
    • Clarke, D.G.1
  • 5
    • 0030494214 scopus 로고    scopus 로고
    • Entry, its deterrence, and its accommodation: A case study of the U.S. photographic film industry
    • Kadiyali, V. [1996] Entry, its deterrence, and its accommodation: A case study of the U.S. photographic film industry, Rand Journal of Economics 27(1) 452-478.
    • (1996) Rand Journal of Economics , vol.27 , Issue.1 , pp. 452-478
    • Kadiyali, V.1
  • 7
    • 0004230327 scopus 로고
    • 6th edn, The Dryden Press, Fort Worth
    • Nicholson, W. [1995] Microeconomic Theory (6th edn.) (The Dryden Press, Fort Worth).
    • (1995) Microeconomic Theory
    • Nicholson, W.1
  • 8
    • 84926274826 scopus 로고
    • Advertising and entry deterrence
    • Schmalensee, R. [1983] Advertising and entry deterrence, Journal of Political Economy 91(4) 636-653.
    • (1983) Journal of Political Economy , vol.91 , Issue.4 , pp. 636-653
    • Schmalensee, R.1
  • 9
    • 0004152490 scopus 로고
    • 3rd edn, W.W. Norton & Company, NewYork
    • Varian, H. R. [1992] Microeconomic Analysis (3rd edn.) (W.W. Norton & Company, NewYork).
    • (1992) Microeconomic Analysis
    • Varian, H.R.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.