The moderating effect of social roles on user behaviour in virtual worlds

Online Information Review

Volumn 35, Issue 5, 2011, Pages 747-769

  Yeh, Nai Ching ^a   Lin, Judy Chuan Chuan ^b   Lu, Hsi Peng ^a  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b SOOCHOW UNIVERSITY   (Taiwan)

Author keywords

Interactivity quality; Social networks; Social presence; Social roles

Indexed keywords

BEHAVIOURAL MODEL; CONCEPTUAL MODEL; DATA SAMPLE; DESIGN/METHODOLOGY/APPROACH; EASE OF USE; EXPLANATORY POWER; FLEXIBLE SERVICE; MODERATING EFFECT; MULTI-GROUP; PARTIAL LEAST SQUARES; RESEARCH MODELS; SOCIAL INTERACTIONS; SOCIAL NETWORKS; SOCIAL PERSPECTIVE; SOCIAL PRESENCE; SOCIAL ROLES; USAGE INTENTION; USER BEHAVIOUR; USER FRIENDLY INTERFACE; VIRTUAL WORLDS;

BEHAVIORAL RESEARCH; ECONOMIC AND SOCIAL EFFECTS; INTERACTIVE COMPUTER GRAPHICS; USER INTERFACES;

VIRTUAL REALITY;

EID: 80053470590     PISSN: 14684527     EISSN: None     Source Type: Journal    
DOI: 10.1108/14684521111176480     Document Type: Article

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