Applying TAM in B2C E-Commerce Research: An Extended Model

Tsinghua Science and Technology

Volumn 13, Issue 3, 2008, Pages 265-272

  Qiu, Lingyun ^a   Li, Dong ^a  

^a Peking University   (China)

Author keywords

B2C electronic commerce; online shopping; perceived enjoyment; social presence; technology acceptance model (TAM); trust

Indexed keywords

ENGINEERING RESEARCH; INFORMATION SYSTEMS; MATHEMATICAL MODELS; ONLINE SYSTEMS; PROBLEM SOLVING;

ONLINE SHOPPING; PERCEIVED ENJOYMENT; SOCIAL PRESENCE; TECHNOLOGY ACCEPTANCE MODEL (TAM);

ELECTRONIC COMMERCE;

EID: 44349136864     PISSN: 10070214     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1007-0214(08)70043-9     Document Type: Article

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