Customers' perception and attitude towards service quality in multinational banks in India

International Journal of Services and Operations Management

Volumn 10, Issue 2, 2011, Pages 199-215

  Khare, Arpita ^a  

^a LDC Institute of Technical Studies   (India)

Author keywords

India; Indian customers; Multinational banks; Personal interaction; Service expectation; Service quality

Indexed keywords

EID: 80053022604     PISSN: 17442370     EISSN: 17442389     Source Type: Journal    
DOI: 10.1504/IJSOM.2011.042517     Document Type: Article

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