Health literacy knowledge among direct-to-consumer pharmaceutical advertising professionals

Health Communication

Volumn 26, Issue 6, 2011, Pages 525-533

  Michael, Mackert ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

PRESCRIPTION DRUG;

ADVERTIZING; ARTICLE; ATTITUDE; CANADA; DRUG INDUSTRY; FEMALE; HEALTH LITERACY; HUMAN; INTERPERSONAL COMMUNICATION; INTERVIEW; KNOWLEDGE; MALE; SOCIAL MARKETING; UNITED STATES;

ADVERTISING AS TOPIC; ATTITUDE; CANADA; COMMUNICATION; DRUG INDUSTRY; FEMALE; HEALTH LITERACY; HUMANS; INTERVIEWS AS TOPIC; KNOWLEDGE; MALE; PRESCRIPTION DRUGS; SOCIAL MARKETING; UNITED STATES;

EID: 80052286794     PISSN: 10410236     EISSN: None     Source Type: Journal    
DOI: 10.1080/10410236.2011.556084     Document Type: Article

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