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Volumn 346, Issue 7, 2002, Pages 524-526

Direct-to-consumer advertising - Education or emotion promotion?

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; CONSUMER; DRUG INDUSTRY; DRUG MARKETING; EDITORIAL; EMOTION; FOOD AND DRUG ADMINISTRATION; HEALTH PROMOTION; PATIENT EDUCATION; PRESCRIPTION; PRIORITY JOURNAL;

EID: 0037075273     PISSN: 00284793     EISSN: None     Source Type: Journal    
DOI: 10.1056/NEJM200202143460713     Document Type: Editorial
Times cited : (131)

References (18)
  • 8
    • 0029811590 scopus 로고    scopus 로고
    • Drug advertisements that go straight to the hippocampus
    • (1996) Lancet , vol.348 , pp. 632
    • Wolfe, S.1
  • 12
    • 0034302592 scopus 로고    scopus 로고
    • Riskier than we think? The relationship between risk statement completeness and perceptions of direct to consumer advertised prescription drugs
    • (2000) J Health Commun , vol.5 , pp. 349-369
    • Davis, J.J.1
  • 18
    • 0033608189 scopus 로고    scopus 로고
    • Direct-to-consumer prescription drug advertising builds bridges between patients and physicians
    • (1999) JAMA , vol.281 , pp. 380-382
    • Holmer, A.F.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.