Comprehension of information in three direct-to-consumer television prescription drug advertisements among adults with limited literacy

Journal of Health Communication

Volumn 10, Issue 7, 2005, Pages 609-619

  Kaphingst, Kimberly A ^a,b,e   Rudd, Rima E ^b   Dejong, William ^c   Daltroy, Lawren H ^b,d  

^a DANA FARBER CANCER INSTITUTE   (United States)

^b HARVARD SCHOOL OF PUBLIC HEALTH   (United States)

^c BOSTON UNIVERSITY SCHOOL OF PUBLIC HEALTH   (United States)

^d BRIGHAM AND WOMEN S HOSPITAL   (United States)

^e NATIONAL HUMAN GENOME RESEARCH INSTITUTE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DRUG;

ADULT; ADVERTIZING; AGED; ARTICLE; COMPREHENSION; EDUCATIONAL STATUS; ETHNIC GROUP; FEMALE; HEALTH STATUS; HUMAN; MALE; MIDDLE AGED; QUESTIONNAIRE; TELEVISION;

ADULT; ADVERTISING; AGED; COMPREHENSION; EDUCATIONAL STATUS; ETHNIC GROUPS; FEMALE; HEALTH STATUS; HUMANS; MALE; MIDDLE AGED; PHARMACEUTICAL PREPARATIONS; QUESTIONNAIRES; TELEVISION;

EID: 31544459883     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730500267647     Document Type: Article

References (21)

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