Pseudo panels as an alternative study design

Australasian Marketing Journal

Volumn 19, Issue 4, 2011, Pages 281-292

  Frethey Bentham, Catherine ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

Consumer dynamics; Cross sectional studies; Data fusion; Longitudinal studies; Pseudo panels; Statistical matching

Indexed keywords

EID: 80052081748     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2011.07.001     Document Type: Article

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