Benchmarking in service marketing - a longitudinal analysis of the customer

Benchmarking

Volumn 16, Issue 3, 2009, Pages 401-414

  Koller, Monika ^a   Salzberger, Thomas ^a  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Benchmarking; Consumer behaviour; Services marketing

Indexed keywords

EID: 69549110354     PISSN: 14635771     EISSN: None     Source Type: Journal    
DOI: 10.1108/14635770910961407     Document Type: Article

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