Assessing the contribution of leading mainstream marketing journals to the international marketing discipline

International Marketing Review

Volumn 27, Issue 5, 2010, Pages 491-518

  Leonidou, Leonidas C ^a   Barnes, Bradley R ^b   Spyropoulou, Stavroula ^c   Katsikeas, Constantine S ^c  

^a UNIVERSITY OF CYPRUS   (Cyprus)

^b UNIVERSITY OF SHEFFIELD   (United Kingdom)

^c UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

International marketing; Marketing; Publications

Indexed keywords

EID: 77957172654     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331011076563     Document Type: Review

References (39)

1. Aaby, N.-E. and Slater, S.F. (1989), “Managerial influences on export performance: a review of the empirical literature 1978-88”, International Marketing Review, Vol. 6 No. 4, pp. 53-68.
2. Albaum, G. and Peterson, R.A. (1984), “Empirical research in international marketing: 1976-1982”, Journal of International Business Studies, Spring/Summer, pp. 161-173.
3. Aulakh, P.S. and Kotabe, M. (1993), “An assessment of theoretical and methodological development in international marketing”, Journal of International Marketing, Vol. 1 No. 2, pp. 5-28.
4. Baumgartner, H. and Pieters, R. (2003), “The structural influence of marketing journals: a citation analysis of the discipline and its sub-areas over time”, Journal of Marketing, Vol. 67 No. 2, pp. 123-139.
5. Bilkey, W.J. (1978), “An attempted integration of the literature on the export behaviour of firms”, Journal of International Business Studies, Vol. 9 No. 1, pp. 33-46.
6. Cavusgil, S.T. (1998), “Perspectives: knowledge development in international marketing”, Journal of International Marketing, Vol. 6 No. 2, pp. 103-112.
7. Cavusgil, S.T. and Nevin, J.R. (1981), “State-of-the-art in international marketing: an assessment”, in Ed. Enis, B.M. and Ed. Roering, K.J. (Eds), Review of Marketing 1981, American Marketing Association, Chicago, IL, pp. 195-216.
8. Cavusgil, S.T., Deligonul, S. and Yaprak, A. (2005), “International marketing as a field of study: a critical assessment of earlier development and a look forward”, Journal of International Marketing, Vol. 13 No. 4, pp. 1-27.
9. Craig, C.S. and Douglas, S.P. (2005), International Marketing Research, Wiley, New York, NY.
10. Czinkota, M.R. and Ronkainen, I.A. (2007), International Marketing, Thomson, Mason, OH.
11. Douglas, S.P. and Craig, C.S. (1992), “Advances in international marketing”, International Journal of Research in Marketing, Vol. 9 No. 4, pp. 291-318.
12. Douglas, S.P. and Craig, C.S. (2005), International Marketing Research: Concepts and Methods, 3rd ed., Wiley & Sons, Chichester.
13. Douglas, S.P. and Craig, C.S. (2006), “On improving the conceptual foundations of international marketing research”, Journal of International Marketing, Vol. 14 No. 1, pp. 1-22.
14. Dubois, L.F. and Reeb, D. (2001), “Ranking the international business journals”, Journal of International Business Studies, Vol. 31 No. 4, pp. 689-704.
15. Farley, J. and Wind, Y. (1980), “International Marketing: the neglect continues”, Journal of Marketing, Vol. 44 No. 2, pp. 5-6.
16. Griffith, D.A., Cavusgil, S.T. and Xu, S. (2008), “Emerging themes in international business research”, Journal of International Business Studies, Vol. 39 No. 4, pp. 1-16.
17. Holsti, O.R. (1969), Content Analysis for the Social Sciences and Humanities, Addison-Wesley, Reading, MA.
18. Hult, G.T.M., Neese, W.T. and Bashaw, R.E. (1997), “Faculty perceptions of marketing journals”, Journal of Marketing Education, Vol. 19 No. 1, pp. 37-52.
19. Inkpen, A.C. and Beamish, P.W. (1994), “An analysis of twenty-five years of research in the Journal of International Business Studies”, Journal of International Business Studies, Vol. 25 No. 4, pp. 703-713.
20. Jain, S.C. (2007), “State of the art of international marketing research: directions for the future”, Journal of Global Business Assessment, Vol. 1 No. 1, pp. 4-19.
21. Krippendorff, K. (1980), Content Analysis: An Introduction to its Methodology, Sage, Newbury Park, CA.
22. Leong, S.M. (1985), “Metatheory and metamethodology in marketing: a Lakatosian reconstruction”, Journal of Marketing, Vol. 49 No. 3, pp. 23-40.
23. Leonidou, L.C. (1995), “Empirical research on export barriers: review, assessment, and synthesis”, Journal of International Marketing, Vol. 3 No. 1, pp. 29-43.
24. Leonidou, L.C., Katsikeas, C.S. and Piercy, N.F. (1998), “Identifying managerial influences on exporting: past research and future directions”, Journal of International Marketing, Vol. 6 No. 2, pp. 74-102.
25. Li, T. and Cavusgil, S.T. (1995), “A classification and assessment of research streams in international marketing”, International Business Review, Vol. 4 No. 3, pp. 251-277.
26. Malhotra, N.K., Wu, L. and Whitelock, J. (2005), “An overview of the 21 years of research in the International Marketing Review, 1983-2003”, International Marketing Review, Vol. 22 No. 4, pp. 391-8.
27. Miesenböck, K.J. (1988), “Small businesses and exporting: a literature review”, International Small Business Journal, Vol. 6 No. 1, pp. 42-61.
28. Peterson, R.A. and Jolibert, A.J.P. (1995), “A meta-analysis of country-of-origin effects”, Journal of International Business Studies, Vol. 26 No. 4, pp. 883-900.
29. Pisani, N. (2008), “International management research: investigating its recent diffusion in top management journals”, Journal of Management, Vol. 20 No. 10, pp. 1-20.
30. Schlegelmilch, B.B. (2003), “An anatomy of an international marketing journal”, Journal of International Marketing, Vol. 11 No. 1, pp. 2-7.
31. Stewart, D.W. (2002), “Getting published: reflections of an old editor”, Journal of Marketing, Vol. 66 No. 3, pp. 1-6.
32. Theocharakis, V. and Hirst, A. (2002), “Perceptual differences of marketing journals: a worldwide perspective”, Marketing Letters, Vol. 13 No. 4, pp. 389-402.
33. Theodosiou, M.A. and Leonidou, L.C. (2003), “Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research”, International Business Research, Vol. 12 No. 2, pp. 141-171.
34. Verlegh, P.W.J. and Steenkamp, J.-B.E.M. (1999), “A review and meta-analysis of country-of-origin research”, Journal of Economic Psychology, Vol. 20 No. 5, pp. 521-546.
35. Wang, X. and Yang, Z. (2008), “A meta-analysis of effect sizes in international marketing experiments”, International Marketing Review, Vol. 25 No. 3, pp. 276-291.
36. Werner, S. (2002), “Recent developments in international management research: a review of 20 top management journals”, Journal of Management, Vol. 28 No. 3, pp. 277-305.
37. Werner, S. and Brouthers, L. (2002), “How international is management?”, Journal of International Business Studies, Vol. 33 No. 3, pp. 583-591.
38. Wind, Y. and Perlmutter, H. (1977), “On the identification of frontier issues in multinational marketing”, Columbia Journal of World Business, Winter, pp. 131-9.
39. Ryans, J.K. and Woudenberg, H.W. (1977), “Marketing's role in international business theory development”, Foreign Trade Review, Vol. 12 No. 2, pp. 208-217.