Regional brain activation with advertising images

Journal of Neuroscience, Psychology, and Economics

Volumn 4, Issue 3, 2011, Pages 147-160

  Cook, Ian A ^a,b   Warren, Clay ^c   Pajot, Sarah K ^a,b   Schairer, David ^a,b   Leuchter, Andrew F ^a,b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c GEORGE WASHINGTON UNIVERSITY   (United States)

Author keywords

Advertising; Brain activation; EEG; Influence; Persuasion; Source localization; Unconscious processing

Indexed keywords

ADVERTIZING; AGED; AMYGDALOID NUCLEUS; ANTERIOR CINGULATE; ARTICLE; BRAIN FUNCTION; BRAIN REGION; CONTROLLED STUDY; DECISION MAKING; ELECTROENCEPHALOGRAPHY; EMOTION; EVOKED CORTICAL RESPONSE; FEMALE; HIPPOCAMPUS; HUMAN; HUMAN EXPERIMENT; IMAGE DISPLAY; INFORMATION PROCESSING; LOW RESOLUTION BRAIN ELECTROMAGNETIC TOMOGRAPHY; MALE; MENTAL FUNCTION; NON INVASIVE PROCEDURE; NORMAL HUMAN; ORBITAL CORTEX; PRINTING; PRIORITY JOURNAL; QUANTITATIVE ANALYSIS; SEX DIFFERENCE; SIGNAL DETECTION; STIMULUS RESPONSE; VISUAL STIMULATION;

EID: 80051949324     PISSN: 1937321X     EISSN: 2151318X     Source Type: Journal    
DOI: 10.1037/a0024809     Document Type: Article

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