A meta-analysis of consumer choice and subliminal advertising

Psychology and Marketing

Volumn 13, Issue 5, 1996, Pages 517-530

  Trappey, Charles ^a  

^a Department of Management Science ^*  (Taiwan)

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EID: 0030305409     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199608)13:5<517::AID-MAR5>3.0.CO;2-C     Document Type: Article

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