Effect of archetypal embeds on feelings: An indirect route to affecting attitudes?

Journal of Advertising

Volumn 28, Issue 3, 1999, Pages 73-81

  Aylesworth, Andrew B ^a   Goodstein, Ronald C ^b   Kalra, Ajay ^c  

^a BENTLEY COLLEGE   (United States)

^b GEORGETOWN UNIVERSITY   (United States)

^c CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040883374     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1999.10673590     Document Type: Article

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