Mass media in Taiwan and the formation of Chien-Ming Wang's baseball superstar image

International Journal of Physical Sciences

Volumn 6, Issue 12, 2011, Pages 3000-3006

  Lee, Shane Chang ^a   Lin, Po Hsiu ^a   Wang, Jye Shyan ^a   Huang, Chih Cheng ^b   Chen, Chen Yuan ^c,d,e   Huang, Po Hsuan ^e,f  

^a NATIONAL TAIWAN NORMAL UNIVERSITY   (Taiwan)

^b NATIONAL YANG MING UNIVERSITY   (Taiwan)

^c NATIONAL KAOHSIUNG UNIVERSITY OF APPLIED SCIENCES   (Taiwan)

^d NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

^e NATIONAL PINGTUNG UNIVERSITY   (Taiwan)

^f NATIONAL CENTRAL UNIVERSITY   (Taiwan)

Author keywords

Agenda setting; Chien Ming Wang; Endorsement marketing; News coverage; Sports media

Indexed keywords

EID: 79960883440     PISSN: 19921950     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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