The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment

Journal of Business Research

Volumn 60, Issue 6, 2007, Pages 606-612

  McDaniel, Stephen R ^a   Lim, Choonghoon ^a   Mahan III, Joseph E ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

Advertising; Attitudes; Individual differences; Personality; Violence

Indexed keywords

EID: 34247623277     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.06.009     Document Type: Article

References (28)

1. Abelson R.P. A variance explanation paradox: when a little is a lot. Psychol Bull 97 1 (1985) 129-133
2. Aluja-Fabregat A. Personality and curiosity about TV and films violence in adolescents. Pers Individ Differ 29 2 (2000) 379-392
3. Baron R.M., and Kenny D.A. The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. J Pers Soc Psychol 51 6 (1986) 1173-1182
4. Bryant J., and Raney A.A. Sports on the screen. In: Zillman D., and Voderer P. (Eds). Media entertainment: the psychology of its appeal (2000), Lawrence Erlbaum Associates, Mahwah, NJ 153-174
5. Eastman S.T., and Billings A.C. Promotion in and about sports programming. In: Eastman S.T. (Ed). Research in media promotion (2000), Lawrence Erlbaum Associates, Mahwah, NJ 203-230
6. Goldberg M.E., Sandicki O., and Litvack D. Reducing the level of violence in hockey. In: Goldberg M.E., Fishbein M., and Middlestadt S.E. (Eds). Social marketing (1997), Lawrence Erlbaum Associates, Mahwah, NJ 335-352
7. Grier S.A. The federal trade commission's report on the marketing of violent entertainment to youths: developing policy-tuned research. J Public Policy Mark 20 1 (2001) 123-132
8. Harris E.G., and Mowen J.C. The influence of cardinal-, central-, and surface-level personality traits on consumers' bargaining and complaint intentions. Psychol Mark 18 11 (2001) 1155-1185
9. Hawkins R.P., Pingree S., Hitchon J., Gorham B.W., Kannaovakun P., Gilligan E., et al. Predicting selection and activity in television genre viewing. Media Psychol 3 3 (2001) 237-263
10. Karson E.J., and Fisher R.J. Reexamining and extending the dual mediation hypothesis in an on-line advertising context. Psychol Mark 22 4 (2005) 333-351
11. Krcmar M., and Greene K. Predicting exposure to and uses of television violence. J Commun 49 3 (1999) 24-45
12. Leone C., and d'Arienzo J. Sensation-seeking and differentially arousing television commercials. J Soc Psychol 140 6 (2000) 710-720
13. McCarthy M. Women grab NFL garb styled just for them. USAToday [On-line] 2006 (January). Retrieved March 29, 2006, from http://www.usatoday.com/sports/football/super/2006-01-31-womens-gear_x.h tm.
14. McDaniel S.R. Sensation seeking and the consumption of televised sports. In: Shrum L.J. (Ed). The psychology of entertainment media: blurring the lines between entertainment and persuasion (2004), Lawrence Erlbaum Associates, Mahwah, NJ 323-335
15. McDaniel SR. [Gender differences in preferences for televised sports violence] 2006; Unpublished raw data.
16. Mick D.G. Presidential address: Meaning and mattering through transformative consumer research. In: Pechmann C., and Price L.L. (Eds). Advances in Consumer Research (2006) 1-4
17. Mowen J.C., Harris E.G., and Bone S.A. Personality traits and fear response to print advertisements: theory and an empirical study. Psychol Mark 21 11 (2004) 927-943
18. Murphy E. NASCAR not just for the boys anymore. USAToday [On-line] 2004 (July 2). Retrieved March 30, 2006, from http://www.usatoday.com/sports/motor/nascar/2004-07-02-women_x.htm.
19. Sargent S.L. Enjoyment of televised sporting events: evidence of a gender gap. Commun Res Rep 20 2 (2003) 182-188
20. Sargent S.L., Zillmann D., and Weaver J.B. The gender gap in the enjoyment of televised sports. J Sport Soc Issues 22 1 (1998) 46-64
21. Shanahan K.J., Hermans C.M., and Hyman M.R. Violent commercials in television programs for children. J Curr Issues Res Advert 25 1 (2003) 61
22. Teinowitz I., Kerwin A.M., and Ross C. Media tighten policy on ads' violent themes. Advert Age 70 10 (1999) 3-4 [May]
23. Walker J.R. Sex and violence in program promotion. In: Eastman S.T. (Ed). Research in media promotion (2000), Lawrence Erlbaum Associates, Mahwah, NJ 101-125
24. Wang C.L., Bristol T., Mowen J.C., and Chakraborty G. Alternative modes of self-construal: dimensions of connectedness-separateness and advertising appeals to the cultural and gender-specific self. J Consum Psychol 9 2 (2000) 107-115
25. West S.G., Aiken L.S., and Krull J.L. Experimental personality designs: analyzing categorical by continuous variable interactions. J Person 64 1 (1996) 1-48 [March]
26. Zaichkowsky J.L. The personal involvement inventory: reduction, revision, and application to advertising. J Advert 23 4 (1994) 59 [December]
27. Zuckerman M. Behavioral expressions and biosocial bases of sensation seeking (1994), Cambridge University Press, New York, NY
28. Zuckerman M., and Litle P. Personality and curiosity about morbid and sexual events. Pers Individ Differ 7 1 (1986) 49-56