New product exploration under environmental turbulence

Organization Science

Volumn 22, Issue 4, 2011, Pages 1026-1039

  Danneels, Erwin ^a   Sethi, Rajesh ^b  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b CLARKSON UNIVERSITY   (United States)

Author keywords

Environmental turbulence; Exploration; Future oriented market scanning; New products; Willingness to cannibalize

Indexed keywords

EID: 79960881357     PISSN: 10477039     EISSN: 15265455     Source Type: Journal    
DOI: 10.1287/orsc.1100.0572     Document Type: Article

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