Choosing the right multiple channel system to minimize transaction costs

Industrial Marketing Management

Volumn 40, Issue 5, 2011, Pages 763-773

  Kabadayi, Sertan ^a  

^a FORDHAM UNIVERSITY   (United States)

Author keywords

Asset Specificity; Channel Performance; Multiple Channel Systems; Transaction Costs; Uncertainty

Indexed keywords

EID: 79960417499     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.02.002     Document Type: Article

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