Discrepant fluency in self-customization

Journal of Marketing Research

Volumn 48, Issue 4, 2011, Pages 729-740

  Wilcox, Keith ^a   Song, Sangyoung ^b  

^a BABSON COLLEGE   (United States)

^b CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Customization; Decision framing; Expectations; Fluency; Sequential choice

Indexed keywords

EID: 79960428229     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.4.729     Document Type: Article

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