What matters most in advertising agency performance to clients: Implications and issues on their relationship in hong kong

Journal of Current Issues and Research in Advertising

Volumn 27, Issue 2, 2005, Pages 83-98

  So, Stella L M ^a  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

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EID: 84986276439     PISSN: 10641734     EISSN: 21647313     Source Type: Journal    
DOI: 10.1080/10641734.2005.10505183     Document Type: Article

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