Changes in marketing channels formation;Pokyčiai formuojant marketingo kanalus

Engineering Economics

Volumn 22, Issue 3, 2011, Pages 319-329

  Banyte, Jurate ^a   Gudonaviciene, Rasa ^a   Grubys, Darius ^b  

^a KAUNAS UNIVERSITY OF TECHNOLOGY   (Lithuania)

^b Perfetti van Melle Baltic's   (Lithuania)

Author keywords

Consumer needs; Distribution system; Internet channels; Marketing channels; Models of marketing channels formation; Restrictive factors

Indexed keywords

EID: 79960169133     PISSN: 13922785     EISSN: None     Source Type: Journal    
DOI: 10.5755/j01.ee.22.3.522     Document Type: Article

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