A method for building new marketing channels: The case of “door-to-door” in dairy products

Direct Marketing: An International Journal

Volumn 2, Issue 3, 2008, Pages 174-185

  Cônsoli, Matheus Alberto ^a   Fava Neves, Marcos ^a  

^a UNIVERSITY OF SÃO PAULO   (Brazil)

Author keywords

Brazil; Dairy products; Decision making; Distribution channels and markets

Indexed keywords

EID: 84986018694     PISSN: 17505933     EISSN: None     Source Type: Journal    
DOI: 10.1108/17505930810899320     Document Type: Article

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