The development of an analogous channel model

International Journal of Physical Distribution & Logistics Management

Volumn 26, Issue 5, 1996, Pages 22-30

  Magrill, Leonard ^a  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986159829     PISSN: 09600035     EISSN: None     Source Type: Journal    
DOI: 10.1108/09600039610757683     Document Type: Article

References (8)

1. Breyer, R.F., “Some observations on ‘structural’ formation and the growth of marketing channels”, in Mallen, B.E. (Ed.), The Marketing Channel, Wiley, New York, NY, 1967.
2. Aspinwall, L., “The characteristics of goods and parallel systems theories”, in Mallen, B.E. (Ed.), The Marketing Channel, Wiley, New York, NY, 1967.
3. Bucklin, L.P., “The economic structure of channels of distribution”, in Mallen, B.E. (Ed.), The Marketing Channel, Wiley, New York, NY, 1967.
4. McAmmon, B.C. and Little, R.W., Analytical Systems & Approaches in Science in Marketing, Wiley, New York, NY, 1965.
5. Alderson, W. and Martin, M.W., “Towards a formal theory of transactions and transvections”, in Mallen, B.E. (Ed.), The Marketing Channel, Wiley, New York, NY, 1967.
6. Pessemier, E.A., New Product Decisions - An Analytical Approach, McGraw-Hill, New York, NY, 1966.
7. Ansoff, H.I., Corporate Strategy: An Analytical Approach to Business Policy for Growth and Expansion, McGraw-Hill, New York, NY, 1965.
8. Aucamp, J. and Madell, B., “The importance of achieving adequate distribution when launching a new product”, seminar on the role of marketing research in the distribution of consumer goods, ESOMAR, Lucerne, November 1969.