Distribution systems, loyalty and performance

International Journal of Retail and Distribution Management

Volumn 38, Issue 9, 2010, Pages 698-718

  Chen, Mei Su ^a,b   Lai, Gene C ^c  

^a CHAOYANG UNIVERSITY OF TECHNOLOGY   (Taiwan)

^b FENG CHIA UNIVERSITY   (Taiwan)

^c WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Customer loyalty; Distribution channels and markets; Marketing strategy; Performance management

Indexed keywords

EID: 77954853626     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590551011062448     Document Type: Article

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