The impact of a distributor's trust in a supplier and use of control mechanisms on relational value creation in marketing channels

Journal of Business and Industrial Marketing

Volumn 23, Issue 1, 2008, Pages 12-22

  Liu, Yi ^a   Tao, Lei ^a   Li, Yuan ^a   El Ansary, Adel I ^b  

^a XI'AN JIAOTONG UNIVERSITY   (China)

^b UNIVERSITY OF NORTH FLORIDA   (United States)

Author keywords

Channel relations; China; Distribution channels and markets; Distributors; Suppliers

Indexed keywords

EID: 37548998585     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620810841452     Document Type: Article

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