Vulnerability scenarios in marketing channels

Supply Chain Management

Volumn 7, Issue 5, 2002, Pages 322-333

  Svensson, Göran ^a  

^a LINNAEUS UNIVERSITY   (Sweden)

Author keywords

Marketing channels,; Problem solving; Relationship marketing; Time

Indexed keywords

CUSTOMER SATISFACTION; INVENTORY CONTROL; MARKETING; PLANNING; PROBLEM SOLVING; RELIABILITY;

MARKETING CHANNELS; RELATIONSHIP MARKETING; TYPOLOGY;

INDUSTRIAL MANAGEMENT;

EID: 2342557614     PISSN: 13598546     EISSN: None     Source Type: Journal    
DOI: 10.1108/13598540210447733     Document Type: Review

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