Product brand differentiation and dual-channel store performances of a multi-channel retailer

European Journal of Marketing

Volumn 44, Issue 5, 2010, Pages 672-692

  Yan, Ruiliang ^a  

^a INDIANA UNIVERSITY NORTHWEST   (United States)

Author keywords

Distribution channels and marketing; Game theory; Marketing research; Marketing strategy; Product differentiation

Indexed keywords

EID: 77952716047     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011032324     Document Type: Article

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