Exploring the consequences of brand credibility in services

Journal of Services Marketing

Volumn 25, Issue 4, 2011, Pages 260-272

  Baek, Tae Hyun ^a   King, Karen Whitehill ^a  

^a UNIVERSITY OF GEORGIA   (United States)

Author keywords

Brand credibility; Brand image; Information costs saved; Perceived quality; Perceived risk; Perceived value for money; Service branding; Service industries

Indexed keywords

EID: 79960052204     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041111143096     Document Type: Article

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