The Impact of Salient Advertisements on Reading and Attention on Web Pages

Journal of Experimental Psychology: Applied

Volumn 17, Issue 2, 2011, Pages 174-190

  Simola, Jaana ^a,b   Kuisma, Jarmo ^b   Öörni, Anssi ^b   Uusitalo, Liisa ^b   Hyönä, Jukka ^c  

^a UNIVERSITY OF HELSINKI   (Finland)

^b HELSINKI SCHOOL OF ECONOMICS   (Finland)

^c UNIVERSITY OF TURKU   (Finland)

Author keywords

Abrupt onset; Eye movements; Online advertising; Reading; Task orientation

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; ATTENTION; COMPREHENSION; EYE MOVEMENT; FEMALE; HUMAN; INTERNET; MALE; MIDDLE AGED; PHYSIOLOGY; REACTION TIME; READING;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; ATTENTION; COMPREHENSION; EYE MOVEMENTS; FEMALE; HUMANS; INTERNET; MALE; MIDDLE AGED; REACTION TIME; READING;

EID: 79959914402     PISSN: 1076898X     EISSN: None     Source Type: Journal    
DOI: 10.1037/a0024042     Document Type: Article

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