Eye movements when looking at print advertisements: The goal of the viewer matters

Applied Cognitive Psychology

Volumn 22, Issue 5, 2008, Pages 697-707

  Rayner, Keith ^a   Miller, Brett ^a,b   Rotello, Caren M ^a  

^a UNIVERSITY OF MASSACHUSETTS   (United States)

^b National Institute of Child Health and Development

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; ATTENTION; CONTROLLED STUDY; EYE FIXATION; EYE MOVEMENT; EYE MOVEMENT CONTROL; FEMALE; HUMAN; HUMAN EXPERIMENT; INFORMATION PROCESSING; MALE; PATTERN RECOGNITION; PRIORITY JOURNAL; SACCADIC EYE MOVEMENT; TASK PERFORMANCE;

EID: 48249142375     PISSN: 08884080     EISSN: 10990720     Source Type: Journal    
DOI: 10.1002/acp.1389     Document Type: Article

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