Scalable inference of customer similarities from interactions data using dirichlet processes

Marketing Science

Volumn 30, Issue 3, 2011, Pages 513-531

  Braun, Michael ^a   Bonfrer, André ^b  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^b AUSTRALIAN NATIONAL UNIVERSITY   (Australia)

Author keywords

Bayesian networks; Dirichlet processes; Homophily; Nonparametric bayes; Probability models; Social networks; Word of mouth

Indexed keywords

EID: 79957629269     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0640     Document Type: Article

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